[1] Wang, W., Li, G., Fung, Y.K.R., & Cheng, T. C. E. Mobile advertising and traffic conversion: The effects of front traffic and spatial competition[J]. Journal of Interactive Marketing, 2019, 47: 84-101.
[2] Wang, W., Li, G., & Cheng, T. C. E. Channel selection in a supply chain with a multi-channel retailer: The role of channel operating costs[J]. International Journal of Production Economics, 2016, 173: 54-65.
論文題目：基于地理圍欄及競爭性重定向技術的廣告策略研究
專業(yè)：管理科學與工程
學號：4114008034
公示時間：2019.10.15
地址：西安市咸寧西路28號
郵編：710049
電話：029-82668382
