題目：The Manufacturer's Role in Nanostore-Supermarket Supply Chain Competition

主講人：閤繼文 東北財經(jīng)大學(xué)助理教授

時間：2021.10.13（周三）15:00

地點：bwin必贏唯一官網(wǎng)311教室

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講座內(nèi)容摘要：

We explore retail supply chains in emerging markets in which a manufacturer can reach customers by selling its product through very small independent stores (nanostores) and/or through a supermarket. Nanostores offer consumers the advantage of proximity but supermarkets offer the advantage of bulk buying. We explore the competition between the supermarket and nanostores and examine the manufacturer’s role in shaping the retail market structure for its product through its contracts and through its ability to help nanostores reduce their operations costs. We model and analyze a multi-party supply-chain game in which a manufacturer can sell its product to spatially-distributed, utility-maximizing, price-sensitive consumers through nanostores and a supermarket. Consumers can buy in bulk at the supermarket, optimizing their purchase quantity, and hence visit frequency, in an Economic Order Quantity type approach, or they can purchase from a nanostore (frequently due to store storage-space limitations). We solve for the equilibrium market structure and the associated retail and wholesale prices. Among other results, we find that the presence of a supermarket reduces nanostore prices and thus benefits the consumers if the manufacturer is passive (i.e., exogenous wholesale prices). In contrast, with a strategic manufacturer, the presence of a supermarket results in higher nanostore prices, thus reducing consumer welfare. Also, the manufacturer should sell through both formats if their supply-chain efficiencies are somewhat comparable but should do so in a manner that eliminates competition for the same consumer between the retail formats.

 

閤繼文，現(xiàn)為東北財經(jīng)大學(xué)現(xiàn)代供應(yīng)鏈管理研究院助理教授。2017年至2019年，在達(dá)特茅斯學(xué)院塔克商學(xué)院做博士后，導(dǎo)師為Brian Tomlin。2017年在荷蘭埃因霍溫理工大學(xué)取得博士學(xué)位，導(dǎo)師為Jan Fransoo (Tilburg University)和Dorothee Honhon (UTD)。研究方向是發(fā)展中國家零售運營，研究成果發(fā)表在Manufacturing and Service Operations Management和European Journal of Operational Research。