李玉豪學(xué)位論文及已發(fā)表論文目錄 2017-10-13 1.Yuhao Li,Lih-Bin Oh,Kanliang Wang.Why users share marketer-generated contents on social broadcasting websites: A cognitive–affective involvement perspective[J].JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE,2017,27(4).Online.(SCI:1091-9392)2.Yuhao Li,Kanliang Wang.What affects the advertising sharing behavior among mobile SNS users? The relationships between social capital, outcome expectations and prevention pride[C].//Proceedings of the Eighteenth Pacific Asia Conference on Information Systems (PACIS 2014),Chengdu, China,2014年06月03日-2014年06月10日.3.Yuhao Li,Kanliang Wang.Marketer-Generated Content Sharing Among Social Broadcasting Users: Effects of Intrinsic Motivations, Social Capital and the Moderating Role of Prevention Focus[J].Asia Pacific Journal of Information Systems,2015,25(4):719-745. 論文題目： 社交化廣播服務(wù)背景下個體用戶營銷者生成內(nèi)容分享影響因素研究 專業(yè)：管理科學(xué)與工程 學(xué)號：4110008002 公示時間：2017.10.9 公示地點：院圖書館 bwin必贏唯一官網(wǎng)教務(wù)中心